Assignment 1: Advanced Diploma in Sports Management.
In 200 words or less explain why you are interested in sports management.
Having grown up playing football and tennis as well as watching and following all sports for my entire life, I very soon realised I wanted to have a career in the field of sport. The excitement, passion, hurt and success that goes hand in hand with sports events is something that I find fascinating. Sport has an appeal that can bring people together from all walks of life, in a way that is, in my opinion.
Having worked as a football agent for the past four years and seen first hand how certain clubs, associations and sports brands are run, I have acquired insight which has motivated me to expand my knowledge of sports management. There are so many aspects that accompany sport, for example marketing, sponsorship, event organisation and the development of sport, that make it such an exciting environment to be involved in. Therefore, the opportunity to follow a course in sports management which will, hopefully, benefit a career in the management or sponsorship side of sports is an opportunity I relish.
Research and outline the history of and direction of sporting in your country (minimum of 600 words).
The United Kingdom was the birthplace of modern sport. From the drawing up of rules to the development of sporting philosophies, Britons have played a major role in shaping sport as the world knows it today. This role resulted in British sport becoming overly insular and confident in its early days, while its post-1945 history was marked by doubts and crises as the nation realised that the rest of world had moved on, a situation that mirrored the UK’s wider crisis of confidence in a post-imperial world.
Between the two world wars there was a steady growth in sports participation. It continued for all classes of society, although at this point the working class were still least involved as most sports were still very much class orientated. Football continued to increase in popularity, and by the 1930s, it was the most popular sporting activity in Britain. Once the national teams started being beaten by their foreign counterparts, the lack of facilities in the country started to become an issue. Apart from physical education lessons in schools, there was very little government involvement in sport, and it became hard to gain funding for the sports and to create facilities.
After the end of the Second World War an improved standard of living enabled greater participation in sport for the majority of social groups. This in turn led to commercial forces entering the world of sport, which was very reluctantly allowed by the amateur administrators. Professional sports people had a very long battle to be given fair rewards for their efforts. But once television coverage increased in importance and sponsors started to get heavily involved in sport this changed the scene, and more and more athletes were able to turn professional. Because of this the definition of amateurism for competition was replaced by the concept of eligibility. Once athletes took part in a sponsored event, or received financial rewards for their endeavours, they were no longer eligible to compete in amateur events. As central government involvement in sport had always been fragmentary, there had been long standing under funding of sport by central government. Therefore in 1965 the Government established a Sports Council, to advise them on matters relating to the development of amateur sport and physical recreation services and to foster cooperation among the statutory authorities and voluntary organisations concerned.
In 1972 the Sports Council was granted executive functions by the Charter, with a government Minister as an independent chairman. The objective of the Sports Council set out in the Charter were: to foster the knowledge and practice of sport and recreation among the public at large; to...
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