...HTM 3205 Marketing for Hospitality and Tourism
MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS
DEPARTMENT OF HOSPTIALITY AND TOURISM MANAGEMENT
HTM 3205 Marketing for Hospitality and Tourism
HTM 3103 Consumer behavior in Hospitality and Tourism Industry
A. Supaporn Y. , A. Atjima S.
CL1203, Tel: 02-723-2126
e-mail: A. Supaporn : email@example.com
A. Atjima : firstname.lastname@example.org
This course enables the student to apply the knowledge and skills acquired
in the Principle of Marketing course to the hospitality industry. It includes
the evaluation of the hospitality industry, analyzing and developing
marketing plans, and the application of the various promotional strategies
and tools to achieve the organization's marketing objectives. It also covers
the department's structure, functions, and responsibilities of key personnel.
* To integrate marketing concepts within the context of the hospitality and
* To help you learn how to view the customer and the importance of
creating a customer-orientation within an organization;
* To help you understand the role of the marketing function in hospitality
and travel-related businesses
* To enable you to evaluate and analyze the marketing...
Definition of Hospitality Management
University of Phoenix
Definition of Hospitality Management
What is Hospitality Management? Simply defined, Hospitality Management is the administration of policies and procedures relating to aspects of the hospitality industry/ industries such as hotels, motels, tourist attractions so on and so forth. Managing such categories may include indirect or direct supervision, administrative duties, critical thinking and a willingness to do what needs to be done in order to be successful.
In my opinion, there are certain personal attributes that would allow an individual to be a successful manager within the hospitality industry. The main attribute would be an individual that strives for complete guest satisfaction. Although this may seem like a difficult or nearly impossible task, customer satisfaction is the key to the successful businesses. Guests don’t necessarily come back to a service, guests and customers often return back to a feeling. A feeling that they were taken care of and a notion that their business mattered!
Guest satisfaction is anchored in customer service. As a manager within the hospitality industry, customer service is a skill that must be utilized by the manager and each and every subordinate employed within the establishment. This specific attribute is the backbone within the organization. Customer...
...The Value of Xenia on a Hero’s Journey
A centralized idea in Ancient Greek society was the value of Xenia. Xenia was the Greek word for what we know as hospitality. Hospitality played a vital role in the way a person went about life and lived. In Homer’s epic poem the Odyssey, both Odysseus and his son Telemachus’ journey’s include frequent encounters of hospitality. Hospitality signifies the host and guest relationship. Honoring a guest was important to a host because it meant pleasing the Gods and Goddesses, establishing a notable reputation, and creating bonds with families and cities. Good hospitality was displayed with giving lavishing gifts that a guest would return home with and share stories of his stay with that host. Nevertheless, cases of unpleasant hospitality were rare, but did occur with Odysseus and Telemachus’ adventures. Alongside hospitality came the essential of storytelling with each of the character’s journey. Storytelling was not only a form of entertainment, but a way of communication between the guest and host. In many instances Telemachus hears stories as a guest while Odysseus tells stories to his hosts. Odysseus’s determination and Telemachus’ maturation reunite father and son from their journeys that were influenced by hospitality and storytelling.
In most cases, Telemachus is seen as a guest but with his father’s absence he must...
...The hospitality industry consists of travel companies, hotels, resorts, transportation, and restaurants, whom all provide over-lapping comforts. Gradually, the hospitality industry has increased its focus on creating more and more facilities for their customers. Hospitality facilities management and design is a book that is dealing with management of different facilities in the hospitality industry. This is a classic book that has dealt with all aspects of hospitality management. David M. Stipanuk is the author of this book. The first chapter of this book entails The Role, Cost and Management of Facilities in the hospitality industry.
The role of a hospitality facility is to provide an appealing visual environment, over all ambiance, experience, and comfort. Facilities also becomes an attraction itself, it should engage and entertain guests. A hospitality facility should also provide comfort, they provide warmth and protection. It should also provide the the structure to provide their guests with all of their necessities. These needs would include laundry, food, entertainment and many more. And last, facility acts as an identifier to guest. Example: A toddler cannot read, but knows what a Wendy’s Restaurant looks like.
The Cost of Obtaining and Maintaining a hospitality facility is very expensive. One would have to consider the...
...Hospitality Management. Students become acquainted with a creative and systematic pursuit of organizational goals within the hospitality industry, by planning, organizing, leading and controlling the available resources in a concerted and sustainable way.
Innovative Hospitality Management
Do you consider yourself to be a creative manager, a responsible entrepreneur and/or a hospitality trendsetter? Then start building your future and join an enriching multi-cultural environment which blends Knowledge, Vision and Networking to provide you with key competencies for a successful start of your international career.
The Master of Science (MSc) program in Innovative Hospitality Management (60 ECTS) is the result of an international collaboration between TSI-Tourism Sant Ignacio (Barcelona, Spain) and the Hotel Management School Maastricht (Maastricht, the Netherlands). This one-year full time program, held in association with the Oxford School of Hospitality Management (Oxford, UK), is directed at graduates with a particular interest in the creative and multicultural aspects of the hospitality industry.
ABSTRACT: Title: The Impact of the Financial Crisis on the Tourism industry: The case study of Tanzania. Author: Beda Fabian Lyimo Supervisor: Anders Hederstierna Department: School of Management, Blekinge Institute of Technology Course: Master’s thesis in business...
...BBHM101 The Contemporary Hospitality and Tourism Industry
|Duration |Level |Core / Elective |Subject Credits |Course Credits |
|1 semester |Year 1 |Core |4.5 |BBHM: 150 |
| | | | |BIHM: 199 |
|Timetabled Hours |Personal Study |Total Workload |Mode of Delivery | Pre-requisites |
|45 |90 |135 |Face to Face initially | |
Purpose of Subject:
This subject will enable the student to develop an appropriate understanding of the range and scale of the management of operations in hospitality and tourism. The students will be provided with an overview of the industries including their functions, services, and locations that make up the key characteristics of the international contemporary hospitality and tourism industry.
Intended Learning Outcomes:
At the conclusion of this subject the student should be able to demonstrate the following key knowledge and skills:
1. Demonstrate an understanding of the global range and scale of the contemporary hospitality and tourism industry.
1. Identify the key operational...
...Hospitality Business Development
Matriculation no. 40071909
Module no. – TMS09801
Date – 30.03.2012
Paper ID- 15870080 Word count-1387
“ Knowing your customers – actual and potential – and your competitors is essential to the development of strong businesses” (Hassanien, Dale & Clarke, 2010, p.84). Evaluate this point of view within the context of developing a type of hospitality business of your choice. Illustrate your evaluation with examples drawn from the Indian industry.
Hospitality business development of hospitality industry analyses the aspects of the business growth and evaluate the developing process of the industry. In the eyes of Hassanien et al (2010), “Hospitality business development is a procedure of using external and internal resources of an organization to bring out some new product in the market for the customer. In the essay all points are discussed and argued on developing the hospitality industry by referencing through secondary data which includes books, journals and educational and websites has relates to the topic. Moreover, in the essay the research is systematically paragraphed, introduced issues are customer role, market research, and analysis of business development, designing of new products in the...
...Overview of the Hospitality and Tourism Industry
Introduction to Hospitality – HTM100
In the following paper, I will determine the challenges involved in managing restaurant operations that are specific to my state, as well as how I would address those challenges. Secondly, I will determine the impact of computerization on food service and lodging operations in my state. Next, I will analyze the interdependence of food service, lodging, and meeting segments of the hospitality industry and make two recommendations for how the synergy between the three sub-segments could be improved, using examples from my state to illustrate my case. In addition, I will consider how these segments can improve their relationships between one another and how they can combine their services in order to be more marketable in my home state. Finally, I will determine the likely consequences of the introduction of gaming entertainment into my state and the impact of significant economic expansion of the segment upon other segments of the hospitality industry.
Overview of the Hospitality and Tourism Industry
There are many challenges involved in managing a restaurant in my state of Georgia. One of the biggest challenges is ensuring compliance with various state laws and regulation concerning health and safety in the Hospitality Industry. Restaurateurs and management feel they are at the mercy of...