BRAND PROMOTION OF SURF EXCEL

Topics: Advertising, Brand, Unilever Pages: 55 (7670 words) Published: April 13, 2015
 SUMMER TRAINING
PROJECT REPORT
On
BRAND PROMOTION of
SURF EXCEL QUICK WASH

Submitted by: SAngeeta anand
ROLL NO : 00814001710
submitted in PARTIAL FULFILLMENT OF
BBA PROGRAMME STUDENT UNDERTAKING

“The project is submitted to jagan institute of management studies, new delhi, as a part of fifth semester project for bachelor of business administration programme.”

Mentor Sangeeta anand Mr. Sunny Seth
(Assistant Professor)

ACKNOWLEDGEMENT

I would like to take this opportunity to thank Mr.Sunny Seth, for providing me a great opportunity to work with such a professional and highly esteemed organization.

I would like to express my deep regards and a special word of thanks to my mentor and guide Mr. Ashish jindal I am really indebted to them for their valuable guidance and support that I received throughout the duration of the project.

I express my deep gratitude to Mr. Ashish jindal for her tremendous help and support without which I would not have been able to complete this project. I am thankful to all my respondents for giving me their valuable time genuine information.

In the ultimate I would like to thank all my friends for giving me their unconditional support and raising my confidence.

EXECUTIVE SUMMARY
On summers what would be the worse problem? Obviously, the problem of water i.e. waters scarcity. Water scarcity happens because of high consumption and wastage of water. The research has said that the most highly consumption of water goes in washing clothes. To solve this problem HUL has launched “Surf Excel Quick Wash”, with a low foaming formulation which reduces the amount of water rinsing by up to 2 buckets a wash. The target audiences were the people living in D class areas where the water scarcity problem is more than other areas.. The objective of this study is to bring about a change in the underlying behaviors and attitudes of the target audience towards detergent and effective communication, which reinforce the saving 2 buckets of water message.

The report in brief comprises of the manner in which all the activities has been carried out right from Selecting a location for demo, Selecting of promoters, Briefing to promoters, Supervising location to location that whether the communication, demo, Brand repetition, Brand message repetition is going effectively and efficiently or not.

The project also includes the personal interaction with target audience and analyzing consumer behavior towards detergents and their washing habits. For the effective result I designed the Structured Questionnaire which got filled by the target audience after completing of demonstration to see the immediate effect of Demo. Note: ‘D’ class areas are those where the low income group.

CONTENTS

ACKNOWLEDGEMENT

CHAPTER -1

1.1 EXECUTIVE SUMMARY
1.2 OBJECTIVE & SCOPE OF THE STUDY
1.3 ADVERTISING INDUSTRY OVERVIEW
1.4 HINDUSTAN UNILEVER CO PROFILE
1.5 SWOT ANALYSIS OF CAMPAIGN

CHAPTER - 2

2.1 MEANING OF RESEARCH
2.2 DATA COLLECTION
2.3 RESEARCH...

Bibliography: 1. www.hindustanunilever.com
2. www.infoline.com
3. Past records of the company
4. Records and data collected by the team members.
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