Analysis Of Company S Strategies 1

Topics: International trade, Globalization, Marketing Pages: 12 (2668 words) Published: April 13, 2015

Analysis of Company's Strategies
Table of Contents
Introduction2
Country Background2
Discussion3
Market drivers4
Political/Social Drivers of Globalization5
Competitive Drivers7
Technology7
Impacts of Globalization8
Benefits of Globalization8
Disadvantages of changes in Globalization9
Strategies used by companies in Globalization9
Conclusion10
References12

Introduction
Arcadia Group Limited is a company from Britain that has its headquarters in London. Arcadia is a multinational retailing company. The company specializes on clothing and fashion. The company owns chain of stores throughout the country. The chain stores are more than 2500 in the United Kingdom (UK). It has other franchises in other different countries, especially throughout Europe. The company is known to b the largest business interest that retails magnate Sir Philip Green. Then an immigrant Montague Burton formed the company in the year 1903. The company was initially called The Cross-Tailoring Company. The company started operating by manufacturing men’s cloths. The company headquarters was moved from Chesterfield to Leeds and the owner changed the name from The Cross-Tailoring Company to Burton in 1914. In the year 2000 up to date, the company adopted a strategy known as BrandMAX. The strategy was to cut down the operation of underperforming brands. The stores, which were ineffective and closed, were replaced with other Arcadia properties. Country Background

The United Kingdom is a Sovereign State in Europe. The country falls in the 22nd position as the most populous country in the world with an estimated 65 million people. The country practices a monarch with a parliamentary system of governance. The capital city of the country is London, which is an important global city and a financial centre. The UK consists of four countries namely, England, Wales, Scotland, and the Northern Ireland. The UK has the sixth largest economy in the world. The country is known to have the highest income economy. UK was the first industrialized country in the world. The country has one of the most powerful military, cultural, scientific, and political influences over the world. UK has been a member of the European Union since 1973. The country is also a member of the Commonwealth Nations. Discussion

Globalization is the process of integration of nations in the world. Globalization is accelerated by the ever emerging of new technologies in the world of business. Trade liberalization also influences the globalization. The advances in transportation sector and communications are the key players in globalization (Ushakov, 2015). The factors generate interdependence of the economic and the cultural activities that the business world is experiencing today. The combination of these factors causes the existence of the current business environment in the world. Political environment is also a key player in the existence of the current business community. The current business environment involves all the activities in commercial transactions. Both private and government bodies participate in globalization. The globalizations have affected both small and big companies (Bigman, 2002). The factors have enabled companies to operate and participate in the global economy by enabling them to achieve new opportunities and enjoy the benefits of globalization. Some factors have negatively influence globalization resulting to hostile global business environments.

The decade transition of the globalization has provided both the positive and negative effects on the business environment that exists today. Companies have found some benefits in the world of economics. In countries with developed economy, the rapid liberalization has provided a sustained and stable environment. In countries with poor economy, the progress in the private sector and liberalization has been slow (Etemad & Wright, 2003). Unbalance macroeconomic has been evident. The...

References: Grünewälder, A. (2008). Analysis of Nokia 's Corporate, business, and marketing strategies. München: GRIN Verlag GmbH.
Kose, M. A., Prasad, E., Terrones, M., International Monetary Fund., International Monetary Fund., & International Monetary Fund. (2003). How does globalization affect the synchronization of business cycles?. Washington, D.C.: International Monetary Fund.
Choi, C. J., Hilton, B., & Millar, C. (2004). Emergent globalization: A new triad of business systems. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan.
Hamilton, L. (2015). International business environment. Place of publication not identified: Oxford Univ Press.
Yeung, A. (2011). The globalization of Chinese companies: Strategies for conquering international markets. Singapur: Wiley.
In Ushakov, D. S. (2015). Urbanization and Migration as Factors Affecting Global Economic Development.
Bigman, D. (2002). Globalization and the developing countries: Emerging strategies for rural development and poverty alleviation. Wallingford, Oxon, UK: CABI Pub. in association with the International Service for National Agricultural Research.
Etemad, H., & Wright, R. W. (2003). Globalization and entrepreneurship: Policy and strategy perspectives. Cheltenham, UK: Edward Elgar.
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