Complete Solutions to enhance customer satisfaction
Apple's products complement and complete each other. Buy an iPod, and you can download music via iTunes. For the average user, most Mac programs are produced by Apple. This sort of control over the entire user process, from hardware to software, strengthens customer loyalty. Apple users generally don't have to stray to find products and solutions they want. Apple has sold more than 3m video downloads since it began offering them through its iTunes Music Store some 55 days ago, the company revealed yesterday.That translates into over 54,545 downloads a day, a 3.6 per cent gain on the 52,632 downloads a day average Apple established during the 19 days from 12 October it took to serve up ITMS' first 1m downloads. At the end of October, Apple CEO Steve Jobs said the company's "next challenge" is to widen the range of content on offer. This week it did just that, adding TV show downloads from US channels NBC, Sci-FI and USA. Alas the downloads are only available to Apple's US-based customers.Most episodes, which include up-to-date series and older, "vintage" shows, are priced at $1.99, though a few retail as high as $9.99
Varied Products to attract new customers and penetrate into a new market many consumers may not be ready to buy an Apple computer, but they're willing to give gadgets like the iPod or iPhone a try. By selling products with lower entry costs, it creates an opportunity for new users to be introduced to Apple. If these users enjoy their gadgets, they're more likely to consider buying an Apple computer or other products in the future. In addition, the brand will be developed through more users trying APPLE products. eMusic charges £14.99 per month for 90 tracks, or £0.17 for each song. Downloads are MP3 format and there's no code to lock files down if users cancel their subscription to the service. The marketing machine will be targeting this autumn's new cohort of undergrads with offers...
Please join StudyMode to read the full document